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Associate Marketing Manager

Simpan
Lowongan diperbarui 8 bulan yang lalu

Deskripsi Pekerjaan

We are looking for experienced marketing talent (with more than 4 years of relevant experience) to develop, implement, and execute strategic marketing plans for CakeResume to grow our brand and traffic. 

Your passion for market communications, user growth, and helping talent find great opportunities will ultimately help grow CakeResume. If you consider yourself to be a creative, analytical-thinking, self-motivated person with great communication and leadership skills, don't hesitate to apply for this job!

About CakeResume

CakeResume is one of the fastest-growing talent platforms across regions in APAC. Founded in 2016, CakeResume is backed by global investors, creating one of the largest hiring marketplaces for technology and business talent.
Our mission is to help great talents connect to great career opportunities throughout the world. We aim to become the largest tech talent pool in Asia in the next following years.
We're looking to grow our teams with more people who share our enthusiasm for innovation and creating the best experience for job seekers in the digital age.

Responsibilities

  • Develop SEO & content strategies and lead external writing teams to grow website traffic & brand awareness
  • Make data-driven decisions to achieve higher ROI for purchasing ads and digital media
  • Establish partnerships with media, bloggers, and KOLs to grow traffic & brand awareness
  • Build public relations strategies that influence public opinion on CakeResume and promote our products, ideas, and services
  • Coordinate with internal & external teams to monitor the performance and provide insights for optimization, including but not limited to SEO, content, ads, PR, KOLs marketing
  • Work closely with core marketing, business teams, and C-suite to ensure CakeResume's success in product and business
  • Support all marketing-related activities for CakeResume's growth, including but not limited to hiring & training internal or external members

Persyaratan

▲ Qualifications
  • 4+ years of experience in digital marketing
  • 2+ years of successful experience in leadership and management (2+ people at a time)
  • successful experience in SEO & content marketing, including strategic planning, execution, writer management (5+ writers at a time), performance tracking, and content optimization
  • successful experience in KOL/Influencer marketing, including strategic planning, execution, KOLs communication & management (5+ KOLs in total), and performance tracking
  • successful experience in PR marketing through both traditional and digital channels, including strategic planning, execution, media relations maintenance, performance tracking
  • successful experience in Ads marketing through a mix of channels, including but not limited to Google search ads, Google display ads (YouTube), Facebook ads, Instagram ads
  • You are a creative, analytical, critical thinker, problem-solver, and leader.
  • You are fluent in both Mandarin Chinese and English.

▲ Bonus
  • You love CakeResume’s culture and products/services, and you’re passionate about helping jobseekers find a job they love.
  • You worked at startups and/or can adapt quickly to a high-growth business.
  • You had experience working in a B2C company that targets global markets.
  • You are an excellent storyteller with great public speaking skills.
  • You had experience in building and growing online/offline communities, organizing events, podcast production, or social media marketing.

Proses interview

  1. 30-min video call screening
  2. Take-home exercise & review
  3. 2-hour onsite interview (including a group interview with the marketing team, and 1:1 interviews)
Lihat semua pekerjaan
Lihat semua pekerjaan
Simpan
1
Diperlukan pengalaman selama 4 tahun
800,000 ~ 1,600,000 TWD / tahun
Mengatur 5-10 staf
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Tentang Kami

CakeResume is an international talent platform provides a world's top online resume building tool and brings global opportunities to talent in the digital age.

Since launching in May 2016 in Silicon Valley, we now manage over 6M talent profiles & 7K company profiles on CakeResume. Innovative companies like Amazon, Google, IBM, Nvidia, TSMC, as well as leading brands of all kinds including L'Oréal, P&G, and many more are working intensively with CakeResume for better talent engagement. 

We're a growing team of 100+ creatives, business talents, marketing gurus and techies, and are dedicated to creating an ecosystem where great talents can meet great companies efficiently, and building a world-class brand along the way! 


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