The ShopBack Group is Asia-Pacific’s leading shopping and rewards platform, serving over 35 million shoppers across ten markets.

ShopBack was founded in 2014 and today, ShopBackers across the region continue to win over shoppers by constantly upping their game - be it rewards or meaningful experiences - such that shoppers can achieve a personal victory every time they use ShopBack.

The Group powers over US$3.5 billion in annual sales for over 10,000 online and in-store merchant partners. In 2022, ShopBack launched ShopBack Pay and PayLater, extending the platform's offerings into financial services, providing shoppers responsible and convenient payment options at checkout.

The role will manage/be responsible for growing, maintaining and executing local marketing strategies across various verticals. You will play a pivotal role in the growth of PayLater's brand and drive marketing initiatives online and in-store. You pride yourself on staying current with the latest consumer trends and marketing engagements. You’re creative, analytical and strategic — oftentimes wearing all three hats at once to bring our marketing programs to life.
Responsibilities
* Develop effective and efficient brand, marketing and campaign plans across online and offline channels
* Be able to clearly demonstrate the brand value of ShopBack PayLater to deliver the right messaging to our merchants and consumers
* Spearhead the strategic and tactical execution of consumer-facing marketing campaigns including driving brand awareness and traffic as well as acquisition and conversion
* Collaborate with Business Development and merchant success teams to create comprehensive marketing plans for key clients
* Work closely with the merchant success team to support partners’ success
* Own the local budget planning of all channels such as social media, search, performance marketing, OOH, in-store marketing, events, and PR
* Continuously seek insights on local consumer trends and the activities of competitors, ensuring that ShopBack is always ahead of the game
* Understand key user and marketing performance metrics and tracking tools to provide campaign results, analysis, forecasts and reports to senior management on a regularly basis

* A strong track record of 6-8 years’ experience in marketing with a mix of digital, offline, brand, performance marketing, partnership, user acquisition and retention.
* Strong strategic and analytical skills
* Experience in lifestyle, e-commerce and retail business is highly desired
* Excellent written and oral communication, presentation and interpersonal skills
* A start-up attitude - highly collaborative with an entrepreneurial, roll-up-your sleeves attitude
* Strong team management, project management and decision making skills
* Advanced knowledge in social media and influencers marketing is preferred
* Extensive experience leading and planning marketing initiatives that deliver results and ability to tell stories that can drive fan engagement across platforms