In today's highly connected world, managing your personal brand is more important than ever. Regardless of whether or not you care about personal branding, if you use the Internet, then it's more than likely that you have already left some mark.
Think about it: when you hand a business card to someone, what will that person do when they get home if they want to find out more about you? They will Google your name! It’s a fairly common practice to use Google or Facebook to dig up more information about a person. Hiring managers also do use Google or check Facebook for prospective candidates, just to get an idea of what the person is like before considering them as a hire.
So when people try to look you up on the Internet, whether it’s through Google or some other search engine or Facebook, what would you like them to find? This is where managing your personal brand comes in. It’s important to manage and control your online presence, because it affects the way other people (especially employers) perceive you.
To give you a deeper understanding of the importance of personal branding, let’s take a look at what these famous people have to say:
Your brand is what people say about you when you’re not in the room.Jeff Bezos, Founder of Amazon
You too are a brand. Whether you know it or not. Whether you like it or not.Marc Ecko, CEO of Eckō Unltd
Personal branding is about managing your name — even if you don’t own a business — in a world of misinformation, disinformation, and semi-permanent Google records. Going on a date? Chances are that your “blind” date has Googled your name. Going to a job interview? Ditto.Tim Ferriss, The author of The 4-Hour Workweek
All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.Tom Peters, Writer on business management practices
Personal branding is not about you. It’s about putting your stamp on the value you deliver to others.William Arruda, Personal Branding Guru
Everyone has a personal brand – by design or by default.Lida Citroën, Personal Branding Expert
Your personal brand serves as your best protection against business factors you can’t control.Dan Schawbel, Career and Workplace Expert
It’s important to build a personal brand because it’s the only thing you’re going to have. Your reputation online, and in the new business world is pretty much the game, so you’ve got to be a good person. You can’t hide anything, and more importantly, you’ve got to be out there at some level.Gary Vaynerchuk, Author of Crush it!
Today we’re living in an anti-Waldo world, where you don’t want to blend in and have people struggle to find you. You want your personal brand to stand out like you’re wearing a red and white sweater, and everyone else has on black.Jarod Kintz in This Book is Not FOR SALE
If you are not a brand, you are a commodity.Philip Kotler, Marketing Author, Consultant, and Professor
So instead of being passive, why not take a step to brand yourself online? Given enough time and effort, you can transform yourself in a brand by anticipating what people are looking for and building up your online presence. This will not only help you in your career, but it can also change your outlook of life.