Senior Campaigns Associate

The ShopBack Group is Asia-Pacific’s leading shopping and rewards platform, serving over 35 million shoppers across ten markets.

ShopBack was founded in 2014 and today, ShopBackers across the region continue to win over shoppers by constantly upping their game - be it rewards or meaningful experiences - such that shoppers can achieve a personal victory every time they use ShopBack.

The Group powers over US$3.5 billion in annual sales for over 10,000 online and in-store merchant partners. In 2022, ShopBack launched ShopBack Pay and PayLater, extending the platform's offerings into financial services, providing shoppers responsible and convenient payment options at checkout.
Responsiblities
* Develop, manage, and execute effective campaign strategies across business units (Online Affiliate and Vouchers) and across marketing channels (CRM, website, ShopBack app, Paid initiatives, etc.) to drive customer acquisition and retention.
* Optimise our in-app user experience by analysing data on user's behaviour to improve campaign performance.
* Plan the strategy and execute different engagement tools to drive users engagement including Challenges, Reward codes, Referral program)
* Understand and utilize relevant data and analytics to gain insights on campaign performance
* Engage and collaborate effectively with cross functional teams within the Local Team (Social Media, Business Development, Operations, Customer Service etc) as well as with the Regional Team (CRM, Data, and Performance Marketing Team) to develop relevant marketing strategies
* Tackle complex business problems by converting raw data into actionable insights
* Conduct descriptive & quantitative analysis to validate hypothesis and support decision making
* Contribute to process improvement by flagging potential issues or enhancement opportunities
* Keep abreast of industry and competitive trends to identify and develop innovative marketing campaigns

* 4 - 5 years relevant experience in campaign / marketing experience, preferably within a digital / tech / e-Commerce environment 
* Stakeholder management experience
* A self-starter, independent, motivated and result-oriented individual 
* Demonstrated ability to map out marketing strategies with proven success in key metrics
* Strong project management skills to manage a wide range of programs and meet deadlines
* Can thrive in a fast-paced and demanding environment, proactively setting the business direction and managing daily deliverables.
* Strong analytical and data-driven mindset and able to deal with complex data and translate them into actionable insights.